
The moodmeter 2024-2025
PART 1: MOOD DURING THE LOCKDOWN
In april 2020 UCLouvain and moodfactory carried out a survey on the experience of internal communication of employees and managers during the COVID-19 crisis. This survey is unique because it gives the coworkers perspective.
The first report is focused on the lockdown period. In a second step we will also publish our recommendations on communication during the lifting of COVID-19 related measures.
The main lessons learned:
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Overall, the efforts made to communicate in these times of crisis are appreciated. We see a clear improvement in the satisfaction of Internal Communication when we compare these results with those obtained before the crisis.
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A majority of companies are taking steps towards collaborative tools to keep in touch with their employees.
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Communication needs and preferences, whether in terms of channels, formats, content, are very diverse and depending on the impact of the crisis on the employee. We distinguish 5 categories of employees.
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We feel that in addition to clear directives on the measures related to COVID-19, the coworkers expect
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an empathetic communication (which takes into account his/her personal situation),
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a reassuring communication (which takes into account the anxiety-provoking dimensions of the situation)
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and reliable communication (who anticipates needs and who is transparent, honest, present and proactive).
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We also conclude that employees are looking to the future today. They expect clarity both about the future of their organization as their personal future.
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In the comments we also observe that this crisis will have a direct effect on employee engagement on the longer term, and this depending on the perception coworkers will have of the behavior of their organization and their managementduring this crisis.
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Finally we see that the importance of maintaining human contact between coworkers is becoming more and more important.
Any questions? Give us a shout!
We'll be back with more results soon.
CONTACT
Moodfactory
SQ Central
Cantersteen 47
1000 Brussels
enterprise identification number: 0665.579.158